Sunshine Punch

Product Launch Photography, Paid Social Production & Editorial

Your Summer Thirst Trap

It was important to establish a tone with strong art direction among product photography and video style to communicate the idea of Sunshine Punch being the ultimate “summer thirst trap,” evoking a vintage feel that made consumers think back on cooling down with orange cream ice pops in the hot summertime. Beyond photography, I storyboarded paid social ads and edited three spots that ran to promote the brand’s expansion into new markets nationwide.

Video production in partnership with Pennington Studios