Persil + Christian Siriano

TikTok Paid Ads, Promotional Photography

Persil® Laundry Detergent launched their colorful new rebrand along with new formulas that keep your clothes looking newer, longer. With your clothes staying vibrant wash after wash you get to repeat your favorite outfits again and again and again. So it’s only natural that led to the brand’s partnership with someone who knows a thing or two about fashion and outfit repeating. I had the pleasure to work with Christian Siriano of Project Runway fame, directing him in a photoshoot and a series of social ads that were posted on TikTok.

Colorful commentary

I directed Christian on his actions and threw some lines of dialogue but ultimately let his personality do all the magic here.

YOU Can’t argue with science

They say don’t make ads, make TikToks. So I turned an existing asset the brand wanted to use into a TikTok by using the platform’s green screen feature.

Fit drop

Some unused footage from a partner agency’s production was utilized for a fun looping ad communicating the again and again-factor of the product benefits.